Author and speaker Simon Sinek says, “Those who believe what we believe offer their blood, sweat, and tears. Those who don’t believe what we believe demand more money or glory.” I’ve been on the receiving end of people not believing in my vision and making money their excuse. It wasn’t easy to accept. It felt like disloyalty. It hurt.
Many organizations large and small experience “churn” in the workforce, where employees come and go. Few organizations stop to analyze why it is happening. Churn is expensive. We know that intuitively. It costs a lot to advertise, interview, hire, onboard and eventually set up a new employee. When that employee leaves for any reason, that investment is gone forever.
Churn has an emotional cost on the team as well. When churn is high, trust is low. Poor leadership can compound the problem, catalyzing a negative spiral that is tough to stop.
So, if it isn’t about money (if you are paying salaries and wages consistent with the market), it must be something deeper. May I suggest that it is, at its core, a misalignment of values? If your team doesn’t believe in the things that prick your heart and drive you, they will have difficulty following you. To those employees, work is just a job… a paycheck. Making it more than that is your job, leader.
The solution is to hire and cultivate people who believe in your mission, vision, and values. Clearly, you need to communicate the purposes behind your work. Just take care, friends, to know that how you communicate those purposes goes well beyond the plaque or poster on the wall declaring them to the very daily experience of your working life. There is always some distance between the values we espouse and those we are practicing.
Being deliberate matters. Daily.
It could be the difference between your team believing… or leaving.