Market intelligence and data collection
Market Intelligence
Why spend the time and energy planning and executing communications strategies without acknowledging the needs of clients, market trends, or the effectiveness of your efforts?
Successful marketing begins with a good understanding of customers, potential customers, the marketplace, and marketing metrics coupled with established benchmarks for success.
ADAMS works with you to develop a customized intelligence plan that evaluates your current, potential, and lost customers as well as your marketplace, identifying:
- Constituent perceptions
- Perception/communications gaps
- Positioning issues
- Audience awareness
- Effectiveness of current communications broken down by brand touch points
- Appropriate naming and labeling opportunities
Using a multi-pronged approach, ADAMS gathers intelligence, interviews your clients, analyzes the data, and presents you with a comprehensive intelligence report. Armed with this information, you can:
- Establish benchmarks
- Develop a communications plan that is appropriate for your audience
- Monitor your progress of your efforts
Data Collection
In addition to interviews, ADAMS uses a proprietary on-line survey system designed to ensure the data we collect is both accurate and secure. Because ADAMS developed its survey application, survey structure, question methodology, and question structure, the survey’s look and feel is customizable to the needs of each client. Data is collected in a user friendly format that insures data integrity.
Our web-based system:
- Protects data from being shared with any other sources
- Enables e-mail distribution lists to remain secure
- Tracks responses
- Limits respondees to pre-selected lists
- Can utilize Personal URLs (PURLs) to track individual responses and maintain data integrity