Executive Flyers Aviation (EFA) identified the need to accurately communicate their promise to their market and called on ADAMS to position them as one of the premier private aviation companies in New England.

An established, family-owned aviation company, EFA instructs flying and flies charters in addition to leasing and maintaining aircraft. Its customers, primarily successful executives with a passion for aviation, enjoy long-term relationships with EFA.

EFA wished to build a brand identity upon its four perceived distinguishing characteristics— EFA’s principal is a world renowned aerobatics pilot; it employs some of the most highly qualified instructors, pilots, and mechanics in the industry; it has a high-quality fleet of planes; and it always employees a “safety first” approach to aviation.

ADAMS conducted interviews with clients, input sessions with EFA employees and pilots, and market research to identify and articulate the EFA brand. EFA’s refined position is designed to attract clientele in the small and exclusive private aviation market.