Phillips engaged ADAMS to position them in the greater Boston interior design marketplace. Historically known as a paint and hardware business, Phillips wanted to call attention to their growing design services.

ADAMS researched the regional interior design marketplace and conducted input sessions with Phillips employees to gather the information needed to create Phillips’ DSP (dominant selling proposition), an internal working paper and the foundation for creating positioning.

Wishing to stress their client approach, color expertise, and depth and breadth of design service, ADAMS worked closely with Phillips to craft positioning and messaging that is approachable yet sophisticated to distinguish them in a crowded and varied marketplace.